May 2025

Google I/O 2025 Unveils Next-Gen AI and More
At its annual I/O conference on May 20, Google introduced Gemini Live—an AI assistant that fuses camera, voice, and web data for real-time task execution—and tiered AI subscriptions (AI Pro at $20/mo, AI Ultra at $250/mo). Developers got new tools like Jules for AI coding and Imagen 4 for image generation. In mixed reality, Android XR showcased smart glasses with AR overlays, while Fire Sat—a satellite constellation powered by AI—was announced to improve wildfire detection.
Source: https://www.theverge.com/2025/05/20/google-io-2025-gemini-live

Meta’s Ads Platform Goes AI-First
In May, Meta shifted its ad ecosystem to an “automation-first” model. The revamped Ads Manager offers a unified creation flow blending manual and Advantage+ setups. Legacy objectives and granular placements are being phased out in favor of broad targeting under its new Andromeda ranking engine. This AI-driven system optimizes for advertisers with rich conversion signals and large creative sets—boosting performance but challenging smaller budgets.
Source: https://www.adweek.com/marketing/meta-automation-first-ads-platform

LinkedIn Tests TikTok-Style Video Trends
To make LinkedIn more casual and engaging, the platform is trialing a “Video Trends” tab. Similar to TikTok’s feed, it highlights short-form clips around popular topics—encouraging behind-the-scenes and day-in-the-life content. Brands should mix professional insights with authentic storytelling to tap into this shift toward bite-sized video.
Source: https://techcrunch.com/2025/05/15/linkedin-video-trends

Ahrefs Rolls Out Global Keyword Metrics & Anonymous Queries
Ahrefs’ May update introduced Global Keyword Metrics, allowing SEOs to compare search demand across countries in one report, plus Anonymous Queries, revealing keyword volumes previously hidden behind privacy filters. Outbound link click tracking in Web Analytics now shows which external pages engage your visitors most—empowering more informed, data-driven content strategies.
Source: https://ahrefs.com/blog/global-keyword-metrics

GPT-4.1 Mini Replaces GPT-4o Mini in ChatGPT
On May 14, OpenAI launched GPT-4.1 Mini, the new fallback model for free users and a core option for paid subscribers. Compared to GPT-4o Mini, it offers faster, more precise instruction-following and coding capabilities—yet remains lightweight for everyday tasks. This update standardizes the model picker and optimizes performance for web development workflows.
Source: https://openai.com/blog/gpt-4-1-mini